Ngomhla ziyisi-6 kuNovemba, 2021, ngosuku lwesibili lwe-Fourth China International Import Expo (kamuva ebizwa ngokuthi i-CIIE), i-Shanghai National Convention and Exhibition Centre yayigcwele abantu.Phakathi kwazo,ubuhle kanye nemikhiqizo yamakhemikhali yansuku zonkeindawo ihehe abantu abaningi embonini ukuthi bayeke.
To
Kulokhu, kulo mcimbi waminyaka yonke osezingeni likazwelonke,umdondoshiya wobuhle bamazwe ngamazweyavela kakhulu emlandweni: ayizange igcine ngokuhlanganisa i-L'Oreal, i-Procter & Gamble, i-Unilever, izinkampani ezintathu ze-Fortune 500, i-Estee Lauder, i-Shiseido, i-Kao, izinkampani ezihamba phambili ze-Amorepacific 9 embonini, okuhlanganisa i-Beiersdorf, i-Coty, i-Kose, i-Henkel, nama-Adera, nawo abuthana okokuqala.
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Imikhiqizo emisha engaphezu kuka-30 ekhishwe okokuqala, kwaqaliswa ubuchwepheshe obungaphezu kuka-10 abamnyama, futhi indawo yedokodo yanwetshwa yaba cishe ngamamitha angu-1,000…Ngemuva kochungechunge lwedatha, kunamakhono okugcina asendlini aboniswa yiziqhwaga zamazwe ngamazwe, ezibonisa ithonya labo imakethe yaseShayina.Naka kakhulu kunakuqala.
Imikhiqizo esezingeni eliphezulu futhi esebenzayo yavela embukisweni wokuqamba iminyaka engu-8, futhi ubuchwepheshe bokunakekelwa kwesikhumba bungene "enkathini yesikhala 2.0" ukusekela ucwaningo namandla okuthuthukisa.
Njengombukiso omkhulu we-nsuku zonke imboni yamakhemikhaliamaseshini amane alandelanayo kanye neyunithi “yosihlalo okabili”, i-L'Oréal kule CIIE ilethe umbukiso ogcwele “amandla ezobuchwepheshe” ngedizayini yayo ekhanyayo nemfishane kanye nemininingwane engenalutho engu-360.Yabelana ngokuzithoba.
Phakathi kwemikhakha emine emikhulu, imikhiqizo yayo "iyancintisana" esiteji esifanayo, futhi ngayinye inamandla ayo omlingo.Phakathi kwazo, akubona kuphela ubuso obudala obufana noLancome, i-L'Oreal Paris, i-Biotherm, i-Yue Sai, i-URBAN DECAY, njll., iletha imikhiqizo eyodwa eqinile;kukhona futhi i-haute couture ne-brand mugler yephunga elimnandi, i-thayers yomkhiqizo wemvelo wemvelo, kanye nohlobo lokunakekelwa kwesikhumba lwezimonyo oludalelwe ngokukhethekile.isikhumba esiyinkinga.Izinhlobo ezinhlanu,izimonyo, i-Paris luxury skin care brand carita, kanye ne-Japanese high- end yokunakekelwa kwesikhumba kanye nesazi sokunakekelwa kwesikhumba esinezimpondo, i-takami, yenze okokuqala ngqa, iletha imikhiqizo yeziqhumane.
To
Phakathi kwazo, okudume kakhulu endaweni yombukiso i-"YSL ROUGE SUR MESURE" imitha yombala ehlakaniphile yaseSaint Laurent eyaboniswa okokuqala e-Asia.Njengomkhiqizo wobuhle odayiswa ubuchwepheshe obudumile be-PERSO e-CIIE ngonyaka odlule, le "phrinta ye-lipstick" "ingaphrinta" ukukhetha kombala wezindebe komuntu siqu kubathengi.Njengomkhiqizo owambulwa kanyekanye ngesikhathi 0 lag ku-Tmall kanye ne-China International Import Expo, "iphrinta ye-lipstick" yathengiswa ngokushesha nje lapho ingena ku-inthanethi, okubonisa ukuduma kwayo.
To
Endaweni yesigameko, u-L'Oreal uphinde wasusa igagasi “lokugeza izinwele” eza embukisweni.Imishini yokunakekela izinwele esimeme nentsha entsha i-L'Oreal Water Saver eyakhiwe ngokuhlanganyela yiQembu kanye nenkampani emisha yemvelo iGjosa inganciphisa ukusetshenziswa kwamanzi kweshampoo ngo-80%.Ukubonakala kokuqala komkhiqizo e-Asia kwaheha ababukeli abaningi ukuthi bawubukele futhi bazizwele, futhi kwaba indawo eyingqayizivele yeCIIE.
Isikhathi sokuthumela: Nov-07-2021